5. Do as much yourself as you can.


The DIY mentality will usually save you money if your budget is limited. Also, it allows you to control the process and brand, explains Callinan, who built his ecommerce site from scratch by talking to others who’d already done ecommerce sites successfully. Don't farm out jobs you can do yourself, especially in the beginning. 
If you need on-demand expertise from entrepreneurs with a track record, try Clarity, says Widmer. The service allows the user to get specific, consultant-level advice for a fee.

All startups are a gamble -- but as Patel advises, whose company will hit $10 million in revenue this year, “Hone in on where your strengths are and double down.”

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