2. Have a website.

You must have a website, says Joel Widmer, founder of Fluxe Digital Marketing. Not only for the obvious -- to have something to refer customers back to -- but having a website builds your brand’s digital footprint. Keep your site simple and copy-driven with opportunities for email captures on every page.

Three easy steps to having your own website to sell products without spending a lot of cash are:

·         Select a content management system (CMS), such as WordPress, which is popular for its user friendliness and is free.

·         Register a domain name and subscribe to a hosting service, such asGoDaddy or Bluehost.

·         Customize your CMS with ecommerce-enabling plugins and themes. WooCommerce offers free ecommerce themes for WordPress, such as Storefront. Also, WP eCommerce andMarketPress are additional free ecommerce plugin options.

·         Or for anyone setting up an e-commerce site, both Shopify andSquarespace are easy e-commerce platforms that allow you to build an e-commerce site yourself.